Catherine works with organisations to capitalise on the strengths of their brand, shine a light on opportunities to enhance and sustain brand relevance, and collaboratively design strategic paths to make it happen. With a depth of experience gained in both local and state governments, and the private sector, across a range of diverse industries, Catherine offers strategic capability in communication, stakeholder engagement and marketing. Contributing integrated planning for complex stakeholder environments, Catherine applies clear and practical approaches, always injecting creativity and fresh thinking.
With a MA Creating Writing, BA Communications, Catherine is a highly skilled writer, adept at embedding value propositions in tailored communications and engagement programs that resonate with different stakeholders. From being the only communication resource in a business to heading-up marketing teams and corporate communication functions, Catherine seamlessly transitions from developing strategy to quality and consistent implementation.